Our values
A desire to excel
We consistently strive to deliver the highest-quality market intelligence and journalism, ensuring our customers have access to the most accurate, reliable data.
We invest in continuous professional development, encouraging our team to expand their expertise and drive innovation within the defence industry.
Our performance metrics and customer feedback loops help us refine our products and services, ensuring we exceed client expectations with every interaction.
Challenging the status quo
We embrace digital transformation, leading the shift from traditional print publications to advanced digital platforms that better serve the modern defence industry.
We actively seek out and implement new technologies, such as data visualisation and predictive analytics, to stay ahead of industry trends and offer cutting-edge solutions.
By questioning conventional approaches, we develop fresh strategies that help our clients gain a competitive advantage in a fast-evolving market.
Treating our colleagues and customers with integrity
We prioritise transparent communication with our customers, ensuring they have the information they need to make informed decisions and trust our recommendations.
Internally, we foster a culture of openness and honesty, providing constructive feedback that supports both individual growth and team success.
We are committed to delivering what we promise, and if our solutions are not the right fit, we advise clients accordingly, always putting their best interests first.
Seeking creative solutions
We collaborate across departments to generate innovative approaches to marketing, content, and data analytics, delivering bespoke solutions for our clients’ unique challenges.
Our in-house creative team works closely with clients to craft compelling content and marketing strategies that resonate with niche defence audiences.
We explore alternative methodologies and cutting-edge technologies to address complex defence market needs, offering clients custom solutions that drive measurable results.
Our history
Empowering data-driven decisions
Founded in 1981, Shephard Media—nowShephard Group—has earned a reputation as a trusted and reliable partner, delivering authoritative defence industry information and strategic insights.
Over more than four decades, Shephard has evolved from a print-focused publisher into a fully digital company offering a comprehensive suite of intelligence and marketing solutions for the global defence sector.
Shephard Group revolutionises coverage of the defence industry by going beyond traditional reporting to provide a deep understanding of the market.
Our industry-leading Defence Insight platform offers cutting-edge market intelligence and strategic data, while Premium News keeps you informed with expert analysis on the latest trends in air, land, naval, C4ISR and uncrewed warfare, as well as training and the digital battlespace.
Our Branded Content marketing solutions create tailored strategies to engage and captivate audiences, while our Studio division produces high-quality content that helps businesses reach niche audiences, navigate rebranding and expand into new markets.
From discovery to delivery, Shephard Group is your trusted partner in transforming insights into actionable results.
With a commitment to driving digital transformation across the industry, Shephard Group remains at the forefront of delivering the information and solutions that empower businesses to thrive in the complex defence landscape.
Our guarentee
To make this website work, we log user data. By using Shephard Group's online services, you agree to our Privacy Policy, including cookie policy.
×
.webp)
.webp){kind=small}
.webp){kind=small}
