From insights to impact

From uncovering defence market insights to achieving impactful marketing results, Shephard Group is your partner at every step.

SHEPHARD GROUP

The defence market, covered end to end.

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Solve all your challenges in one place—Shephard Group’s end-to-end solutions ensure your strategy is executed to perfection, from concept to completion

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SOME OF OUR CUSTOMERS

Some of our customers

Our expertise

Who we help

Sales & Business Development Teams

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Clear, actionable data insights

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Explore new markets

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Track defence trends and developments

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Marketing &
Communications Teams

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Bespoke end-to-end campaigns

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Maximise customer engagement

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Campaigns built around your objectives

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Strategy &
Research Teams

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Navigate the competition with precision

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Long-term forecasts and market clarity

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Discover emerging global trends

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The gold standard
in defence problem solving

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Find your next defence contract

Access Shephard Group's Defence Insight platform and empower your business decisions with human-verified defence market data from one of industry’s most trusted sources.

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Stay informed & grow your industry knowledge

Subscribe to Shephard Group's Premium News and access in-depth, data-supported news and analysis from award-winning journalists, keeping you informed about the latest defence trends and developments.

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Get your marketing to the right audience

Partner with Shephard Group's Branded Content experts to develop tailored campaigns and leverage strategic marketing services that ensure your message reaches the right audience.

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Develop your brand story

Achieve creative excellence and strategic impact with Shephard Group's Studio team, delivering bespoke marketing campaigns, precision audience targeting and expert consultancy services for the highest impact.​

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OUR PEOPLE

Meet some of the team

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İlker Aktaşoğlu

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Defence Insight Manager

İlker is Defence Insight Manager at Shephard Group. He has over 15 years of experience in defence. Prior to joining Shephard in July 2018, İlker served as an officer in the Turkish Armed Forces, including overseas missions in Iraq and Washington, DC. He has extensive previous experience in air defence, specifically: the Land Forces air defence liaison officer at the Combined Air Operation Centre in Türkiye; an air defence missile platoon commander; and the air defence commander defence commander designing air defence architecture.

Matthew Smith

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Chief Operating Officer

Matthew is Chief Operating Officer at Shephard Group, where he leads the company’s operations as a member of the leadership team. He has nearly 20 years' experience providing forecasting, analysis and insight to defence and other industries. Prior to joining Shephard Group in August 2018, Matthew was Head of Research and Insight at Capita Plc. Earlier in his career, he held roles in strategy at BAE Systems Land and Armaments and worked on defence economics and military forecasting at Janes.

Darren Lake

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Chairman & CEO

Darren is CEO and Chairman of Shephard Group. He took over leadership of the business in 2012 and oversees its strategic direction, including the development of the Defence Insight and Studio products. Darren has more than two decades of experience in the aerospace and defence market and joined Shephard as the Editor of Unmanned Vehicles. Darren holds a BA in War Studies from King's College London and an MA in Politics, Security and Integration from the School of Slavonic and East European Studies.

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